A playful mobile game with a devoted following needed a brand to match its ambition. We expanded the Sush universe with a visual identity that captured the game's cheeky energy and turned it into a commercially viable brand.
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Sush had found success as a connection-focused mobile game, but the visual identity hadn't kept pace. The characters were playful and distinct, but the brand felt unfinished. We built a complete visual system around that energy: a flexible logo, illustrations and patterns that extend the Sush world beyond the game, and social media assets that feel native to the brand. The result is an identity that's fun enough to feel authentic and polished enough to scale.

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