HIK Trainings

Leadership has no one-size-fits-all approach.

Year
2024
Services

Branding

Art Direction

Web Design

Project Description

HIK Trainings (Human Inspired Knowledge) is a corporate training and personal development brand on a mission to break away from the tired tropes of traditional corporate culture. Partnering with founder Karol Figueroa, I developed a bold visual identity and logo that balance modern sophistication with playfu energy, designed to engage teams and empower individuals ready to take their careers to the next level.

The vibrant colour palette takes inspiration from the humble Post-it note, a workplace staple that represents ideas, action, and collaboration. A system of dynamic shapes forms the foundation of the identity—symbolising the building blocks of a successful team and celebrating the unique attributes each person brings to the table.

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Credits

Branding, Art Direction: Alex Foxley